From individual AI to institutional AI.

One organisation.

An executive team sets the direction; engineering, product, growth and operations carry it out.

AI arrives one individual at a time.

In each team someone uses it well, alone. Across the organisation, almost no one does.

We make AI institutional.

A charter makes AI behaviour uniform across the whole company, and unifies context and goals for its best use.

A registry of every agent and interaction.

To enable this, a registry keeps track of every AI agent and its interactions, with each other and with the tools.

Evaluation against the direction.

The record lets us evaluate token spend and AI use, and make sure the work follows the direction the executive team set.

05001000150020002500050010001500Executive teamEngineeringProductGrowthOperationsCharterUniform behaviourShared contextShared goalsEvery agentEvery serviceEvery interaction, in orderAgentOwnerMay touchStateReviewerEngineeringRepository, PipelinerunningRelease notesEngineeringRepositoryrunningOnboardingProductCRM, Datawaiting on a personSchedulerProductMailrunningOutreach drafterGrowthCRM, Mailheld: a riskReply sorterGrowthMailrunningTriageOperationsMail, CRMwaiting on a personData checksOperationsDatarunning09:14Reviewer→ Repositoryapproved pull request 418 on its own09:15Triage→ CRMbrought a ticket to the named person09:17Outreach drafter→ Mailheld a draft: a risk09:18Data checks→ Datanightly checks passed09:21Onboarding→ CRMasked the named person to decideEngineering92%Product86%Growth90%Operations78%budgetTime to ship12 days4 daystarget 5 daysQualified pipeline1×2.1×target 2×Cost per contact$12$7target $6Nothing reaches the next desk.Their own tools, their own rules.Use spreads to every team.Spend stays under the budget.Against the targets, week by week.Executive teamEngineeringProductGrowthOperationsCharterUniform behaviour, shared context, shared goals.Every agent, every serviceEvery interaction, in orderAgentOwnerStateReviewerEngineeringrunningRelease notesEngineeringrunningOnboardingProductwaiting on a personSchedulerProductrunningOutreach drafterGrowthheld: a riskReply sorterGrowthrunningTriageOperationswaiting on a personData checksOperationsrunning09:14Reviewerapproved PR 418 on its own09:15Triagetook a ticket to its owner09:17Outreach drafterheld a draft: a risk09:18Data checksnightly checks passed09:21Onboardingasked its owner to decideEngineering92%Product86%Growth90%Operations78%budgetTime to ship12 days4 daystarget 5 daysQualified pipeline1×2.1×target 2×Cost per contact$12$7target $6Nothing reaches the next desk.Their own tools, their own rules.Use spreads to every team.Spend stays under the budget.Against the targets, week by week.